Fractional CMO / Head of Marketing

About the Role

Lead marketing strategy and execution for a European two-sided marketplace connecting companies with fractional C-suite leaders. This fractional or potential co-founder opportunity will shape the market position, growth engine, and community for an emerging professional services model.

What You'll Do

• Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring fractional work.
• Build thought leadership and market credibility for fractional C-suite work.
• Acquire and onboard companies through targeted outreach and conversion strategies.
• Recruit and onboard senior leaders interested in fractional engagements.
• Grow both sides of the marketplace through community building, referrals, and trust-based marketing.
• Plan and oversee marketing channels, content strategy, and community activities.

What We're Looking For

• At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
• Proven experience driving demand generation and user acquisition in two-sided or network-effect businesses.
• Strength in positioning, brand strategy, and thought leadership for emerging markets.
• Experience building communities as a growth channel and using word-of-mouth and trust-based marketing.
• Ability to manage multiple channels and content initiatives in an early-stage, fast-changing environment.
• Background in the European market and professional services landscape; marketplace supply recruitment experience is valuable.

Compensation & Benefits

Salary range: $70,000 to $500,000 USD annually. A co-founder option is noted. Visa sponsorship is not available.

Location

On-site in Austria.