Senior Brand & Visual Designer

The Design team at Backpack is responsible for how the world experiences our brand - externally and inside the product.

As a Senior Brand & Visual Designer, you'll define one clear, confident visual language across every touchpoint and raise the craft of the details that separate a product people use from a product people trust.

You'll work closely with Product Design, Marketing, and Engineering to bring a cohesive identity to life across everything we ship.

Why you'll love it here

You'll join a small, passionate team that sweats the details and genuinely cares about craft.

You'll have real creative ownership - the freedom to define a visual identity from a clean slate and see it ship across a product used by people around the world. We're building at the intersection of crypto and great design, the canvas is wide open, and you'll be surrounded by people who hold a high bar and push each other to clear it.

What you'll be doing (ie. job duties)

• Define and own a cohesive visual style across marketing, social, and brand touchpoints.
• Carry that consistency into the product - illustration, iconography, imagery, and the visual details that shape how the product feels.
• Replace placeholder and low-craft assets with original, high-quality work that reflects who we are.
• Build a reusable visual toolkit - illustration system, brand guidelines, and templates - the whole team can work from.
• Partner with product design to keep brand and product visually in sync as both evolve.

What we look for in you (ie. job requirements)

• 5+ years of professional brand and/or visual design experience, with a standout portfolio across digital surfaces.
• Excellent illustration skills and a distinctive, original aesthetic - not generic or off-the- shelf.
• Proven experience defining or evolving a brand identity and keeping it consistent at scale.
• A sharp eye for detail and the discipline to apply a visual system rigorously.
• Comfort working fluidly across both marketing and in-product contexts.

Nice to haves

• Motion or animation skills.
• Experience in fintech, crypto, or other fast-moving consumer tech brands.

What we offer

• Work from anywhere - fully remote, no fixed location, organise your day around your life.
• Join a genuinely diverse, international team with people from all over the world.
• Competitive compensation, benchmarked to top crypto and tech companies.
• Equity, so you share in what you help build.
• Annual performance bonus.
• Annual learning and development budget to grow your craft - courses, conferences, and tools.

If you light up at the chance to shape how a brand looks and feels - and you love getting the small details just right - this is for you. You'll have the freedom and the trust to do your best work, alongside a warm, talented team that takes craft seriously and has a great time building together.

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